Anchor Text Simply getting links from many other websites is not enough for your website to rank well in the search engines. The quality of your anchor text will play a huge factor in ranking your pages for specific keywords, especially competitive ones.
What is Anchor Text?
Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I really like to go to this store," "this store" is anchor text for the link.
Why is Anchor Text Important? Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're...
